Autumn – Winter 2019

DONT FLY TOO CLOSE TO THE SUN

Looking back at the state-of-the-art technology from the present to the 80s, we can see the widespread belief in a scientific and technical future. We interpreted the belief into our AW19 series by studying the architecture, art, film and lifestyle at that time.

Meanwhile, the legend of Icarus from Greek is used to explain the relationship between human and technology. The idea of “don’t fly too close to the sun” from the myth corresponds with human attitude towards science and technology in real life situation. No matter in the 80s or present, people are always being reminded for not to rely too much on the convenience brought by technology in daily life.